North Highlands CA 95660
Seeking Ad Operations Manager Position with the perfect company that gives me the opportunity to learn and gain more experience in this field.
Highlights of Qualifications:
- Huge experience in managing online traffic, providing exceptional customer services for various accounts
- Sound knowledge of vendor products and reporting tools
- Deep knowledge of media advertising technologies
- Immense ability to work independently in a multi pace environment
- Ability to prepare web page composition
- Proficient with ad serving tools (DART, Eyeblaster, Atlas, PointRoll, Macromedia Flash and HTML
Ad Operations Manager
McKinney, Tucson, AZ
October 2008 – Present
- Administered all online campaigns and ensured implementation according to schedule.
- Analyzed performance of various campaigns prepared and updated reports on a weekly and monthly basis.
- Performed comparisons in both campaign goals and performance of campaign and identified strategies to increase return on investments.
- Coordinated with sales team and recommended modification to campaigns if required.
- Assisted other departments in increasing efficiency of campaigns.
- Maintained positive relationships with sales department and clients.
- Performed troubleshoot on all creative issues of clients and prepared specifications.
- Evaluated campaign status reports and updated it as appropriate.
Ad Operations Specialist
POLITICO, Tucson, AZ
August 2003 – September 2008
- Maintained various online campaigns with help of DFP as server.
- Coordinated with inventory team and forecasted requirements.
- Analyzed campaigns and recommended ways to increase efficiency according to traffic.
- Performed tests on ad creative and ensured compliance to site specifications.
- Monitored all communication with sales representatives and support teams.
- Prepared reports for sales department and recommended ways to improve campaign.
Ad Operations Associate
AT&T Interactive, Tucson, AZ
May 1998 – July 2003
- Administered efficient working of campaigns and tracked it.
- Prepared schedule for campaign launch on ad serving platforms.
- Analyzed campaigns and prepared in flight campaigns.
- Developed publisher payout and prepared a monthly reconciliation.
- Participated in various events and conferences.
- Managed all trafficking issues and assisted in resolving all issues.
Bachelor’s Degree in Business Process Management
Daytona State College, Daytona Beach, FL