Assistant Brand Manager Resume

Samantha Gray

North Highlands CA 95660

(916) 987-6543

[email protected]

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Job Objective

Seeking work as Assistant Brand Manager with company to advance my skills and career in this field.

Highlights of Qualifications:

  • Wide experience in developing and managing sales cycles and resolving all practical problems in manufacturing industries
  • Exceptional knowledge of marketing and its related principles
  • Profound knowledge of developing creative strategy for interactive media
  • Remarkable ability to develop market plans and brand positioning
  • Outstanding ability to perform consensus of diverse groups
  • Amazing skills to prepared reports and related correspondence
  • Ability to create marketing plans, develop product positioning
  • Proficient in preparing presentations for marketing products

Professional Experience:

Assistant Brand Manager

Nestle Purina, Sevier, NC

October 2008 – Present

  • Developed annual marketing plans and prepared strategies for product positioning.
  • Administered every day marketing activities for entire product line.
  • Designed and implemented launch plans for product.
  • Prepared sales training materials and evaluated products and provided optimal customer services.
  • Analyzed brand requirement and recommended changes in strategies if required.
  • Managed and ensured timely delivery of all new courses and associated upgrades.
  • Monitored marketing expenditures and ensured compliance to all budgetary guidelines.
  • Maintained good relationships with clients and assisted in selling educational services.

Brand Specialist

Safeway Inc, Sevier, NC

August 2003 – September 2008

  • Developed and promoted wine tasting sessions for accounts at various events.
  • Maintained good working relationships with distributor, key accounts and personnel.
  • Coordinated with field employees for all pre event details and analyzed post event requirements for future forecasts.
  • Monitored personal and local marketing expenses.
  • Participated in general sales meeting with various distributor personnel.
  • Managed timelines and ensured satisfactory attendance of employees to complete all brand related events.

Brand Analyst

Mary Kay Inc, Sevier, NC

May 1998 – July 2003

  • Developed annual marketing plans and prepared allocation strategies and budgets.
  • Analyzed business results and competitive trends and prepared brand and market programs accordingly.
  • Planned various programs for price promotions and new product launches.
  • Evaluated marketing materials and ensured compliance to all legal regulations.
  • Ensured marketing programs according to company standards.


Bachelor’s Degree in General Business

Oakland University, Rochester, MI