Associate Brand Manager Resume

Samantha Gray

North Highlands CA 95660

(916) 987-6543

[email protected]

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Job Objective

Seeking a career as Associate Brand Manager in which I can use my skills and experience to grow with company and become a valued member of the team.

Highlights of Qualifications:

  • Admirable experience in developing brands and marketing products
  • Operational knowledge of Microsoft Office applications and Adobe products
  • Deep knowledge of marketing strategies and research
  • Immense ability to develop strategies for stakeholders
  • Exceptional ability to work in a fast paced environment and prioritize work
  • Good communication skills in both written and oral forms
  • Skilled to prepared presentations for projects
  • Proficient in copywriting

Professional Experience:

Associate Brand Manager

Cadbury Schweppes, Kansas City, KS

October 2008 – Present

  • Coordinated with brand management team and prepared brand strategies and marketing initiatives.
  • Developed marketing plans and related communication along with same.
  • Analyzed new products and prepared reports on features on trends on a regular basis.
  • Monitored all sales processes and programs and ensured its effectiveness.
  • Prepared creative briefs with for advertisements on television, print and internet.
  • Assisted purchasing, supply and sales team in everyday work.
  • Evaluated customer base and provided insights on consumer through analysis.
  • Developed all projects accordion to projects and timelines.

Brand Analyst

VF Corporation, Kansas City, KS

August 2003 – September 2008

  • Developed annual marketing plans and prepared required budgets and timeline.
  • Analyzed all program and business results and researched on competitive trends.
  • Monitored marketing materials and ensured compliance to legal regulations.
  • Managed all materials and programs according to company standards.
  • Prepared presentation for products to be presented to senior management.

Brand Marketing Specialist

Transitions Optical, Kansas City, KS

May 1998 – July 2003

  • Coordinated with product managers and prepared strategic plans for marketing.
  • Developed various strategies for products across channels.
  • Assisted Brand marketing manager in ensuring effectiveness of program.
  • Prepared brand strategies and facilitated its development


Bachelors Degree in General Business

Monterey Peninsula College, Monterey, CA