North Highlands CA 95660
To obtain a Branding Consultant position that will promote growth, stability and opportunity for advancement.
Branding Consultant, August 2005 – Present
Verizon Communications, Austin, TX
- Worked effectively with advertising agency, product management, legal and marketing strategy in development of communications. media and advertising materials.
- Developed and coordinated marketing communications plans and materials.
- Documented agency assignment briefs and worked with agency teams to create direct marketing campaign materials.
- Developed proofs direct marketing and advertised text and layout in support of promotion and customer retention campaigns.
- Integrated key messaging claims across various tactics, direct mail packages, ANA, bill messages and other tactics.
Branding Consultant, May 2000 – July 2005
New York Life, Austin, TX
- Developed brand strategies and implementation strategies for clients that include brand and communication plan, marketing activities, advertising and promotion programs.
- Coordinated and organized the development of the brand strategy throughout the organization.
- Monitored and supervised brand research and analyzed the findings.
- Developed proposals and conducted presentations.
- Provided brand training and facilitated workshops.
- Worked effectively with partners and brief creative agencies on the brand strategy and communication strategy.
Summary of Qualifications:
- Vast experience in brand management and marketing for consumer products
- Ability to Researches, analyzes, and monitors financial to capitalize on market opportunities
- Good knowledge of brand management operating budget
- Proficient in MS Office suite, Adobe Suite, Flash and Dreamweaver
- Ability to present and articulate design concepts and issues
- Profound ability to work under pressure of deadlines
- Ability to work as a team and independently
- Exceptional ability judge success of campaign and provide direction for improving and curtailing
Bachelor of Science in Marketing, Florida International University, Florida, FL