CRM Specialist Resume

Samantha Gray

North Highlands CA 95660

(916) 987-6543

[email protected]

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Career Objective

To secure a position as CRM Specialist with a reputable company where my skills can grow and help strengthen the company.

Summary of Qualifications:

  • Strong experience in business applications development and vendor management
  • Deep knowledge of business and technical process interrelationships
  • Proficient with SQL, Microsoft Reporting, SQL Server 2005, and .NET
  • Familiarity with Oracle CRM, ERP, Salesforece and SAP
  • Ability to track and analyze email campaign result
  • Excellent time management and analytical skills
  • Strong project management and organizational skills
  • Outstanding ability to work on multiple assignments concurrently
  • Amazing ability to identify and mitigate project programs and risks

Work Experience:

CRM Specialist, May 2006 – Present

Pulte Homes, Little Rock, AR

  • Created direct mail marketing plans including format, timing, and target audience list development.
  • Served as subject matter expert to field for system use, adherence to process, and integration with strategy.
  • Developed creative templates for optimal format.
  • Established cadence of consumer contacts.
  • Coordinated with internal clients for delivery.
  • Established measurement reporting.

CRM Specialist, March 2003 – April 2006

Ipswitch, Inc. , Little Rock, AR

  • Defined and developed systems to automate processes.
  • Developed and enhanced CRM reports using tools inside & outside CRM.
  • Worked with IT development resources to integrate CRM with other applications using available APIs.
  • Evaluated new CRM technologies and developing plans for their implementation.
  • Developed and maintained application workflow, and business rules documents.


Bachelor’s Degree in Business & Marketing, Jacksonville State University, Jacksonville, AL