How to become a florist

Job description: What does a florist do?

Florists mainly work in flower shops, garden centers, or nurseries to which a flower shop is connected. Within these work fields, her tasks are primarily in the design of flower arrangements, customer advice, and in-plant care.

They serve customers who need plant decorations for specific occasions and produce bridal bouquets, wreaths, flower arrangements, or grave arrangements to order or sell in the shop. To do this, they use the material they have previously prepared themselves, which consists of flowers, grass, certain decorative items, wires, and other accessories and must always be at hand to be able to work efficiently.

The selection of the appropriate suppliers, the calculation of the necessary order quantities, and quality and price-conscious purchasing are also part of a florist’s range of tasks. Also, the telephone acceptance of orders, the calculation of the costs for the respective order, and, if necessary, the organization of the delivery of the finished goods represents different areas of activity.

In the shop, florists take care of the potted and cut plants, which have to be watered, fertilized, and cut as required. The presentation of the goods in the salesrooms is also subject to your creative talent and varies depending on the occasion and season. Florists also provide advice, for example, by informing customers about the correct care of potted plants or flower arrangements or by introducing them to the latest trends in the field of decorative flower arrangements.

Average salary: How much does a florist make in the United States?

The average salary for a florist is $30,200 per year ($13 per hour) in the United States.

Source: U.S. Bureau of Labor Statistics

Florist responsibilities and requirements

Florists should enjoy creative design with plants and have the right creative talent. Enthusiasm for the diversity of nature and an eye for beauty and style are essential personal requirements for florists to fall back on in their daily work.

The ability to creatively implement your ideas and the unique ideas of the customers and an aesthetic feel for the effect of certain types of flowers, colors, and shapes are essential to be successful in the florist’s profession. Above all, it is necessary to respond flexibly and attentively to the wishes of the customers. Customer orientation, a talent for communication, and, in certain situations, exceptional sensitivity are required here, for example, when it comes to creating mourning bandages, and the client is currently in a difficult life situation.

In addition to creative and communicative skills, manual skills are also required, as tying the wreaths and bouquets requires a high degree of dexterity. At peak times in the flower trade, for example, around certain public holidays such as Mother’s Day or during the Christmas season, a certain degree of stress resistance is required when piling up. Order peaks are recorded. Florists must always plan and coordinate the necessary processes from ordering through to the goods’ proper storage.

Technical basic knowledge such as knowledge of the regulations for the sale and use of pesticides and botanical basics represents an essential basis for daily work. An awareness of which advertising measures and special promotions have a sales-promoting effect and how they are organized is a relevant skill of a florist. A sociable nature, careful handling of plants and work materials, and commercial skills and creative talent result in the competent florist’s profile.