Google Analytics Analyst Resume

Samantha Gray

North Highlands CA 95660

(916) 987-6543

[email protected]

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Career Goal

Looking for challenging position as Google Analytics Analyst and utilizing my skills and experiences in SiteCatalyst, Google Analytics, DART for Advertisers, Coremetrics, and Radian6 for achieving the company success.

Technical Skills

Expertise in business intelligence platforms:

  • QlikView
  • Tableau

Familiarity with conversion rate optimization and related tools:

  • KISSMetrics
  • Adobe test and target
  • Visual Website Optimizer

Good knowledge of:

  • PPC
  • SEO

Well-versed in online advertising system:

  • Ad-serving
  • SEM platform and tracking technology

Adept in web analytics platforms:

  • Omniture Site Catalyst
  • Google Analytics

Outstanding ability to perform:

  • Web testing
  • Tag management
  • Interactive marketing
  • Financial modeling

Skilled in:

  • SQL
  • SPSS
  • Multivariate testing and statistical analysis

Relevant Experience

Google Analytics Analyst

Vertical Nerve Inc.

January 2012 – Present

Minneapolis, MN

  • Conducted PPC and display campaigns for end users.
  • Formulated and executed analytics strategies for properties.
  • Analyzed and reported latest industry trends for business implications.
  • Prepared and documented specifications for business intelligence reports.
  • Maintained and reviewed technical designs for development of reporting solutions.
  • Participated in market research analysis for determination of commerce trends.
  • Provided assistance in online campaigns and online marketing strategy execution.
  • Installed, tested and reviewed web analytics tags for quality purpose.

Google Analytics Analyst

Randstad Technologies

November 2010 – January 2012

Falmouth, ME

  • Provided guidance for ad hoc campaigns and reporting purpose.
  • Prepared and updated report templates as per client requirements.
  • Developed and deployed new code and tags with Site Catalyst.
  • Utilized Adobe SAINT Classification tools for supporting client campaigns.
  • Suggested improvements for tracking, reporting and analysis of performance.
  • Designed and developed integrated marketing solutions for clients and channels.
  • Analyzed and documented market place and technologies within various industries.
  • Conducted daily attribution analysis and designed rule based protocols.

Educational Background

Master’s Degree in Information Technology

West Central Technical College

August 2008 – May 2010

Waco, GA

Professional Certification

Google AdWords Qualified – Reporting and Analysis

July 2010