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Job description: what does an SEO manager do?
SEO is about achieving good rankings for a website in the search engines and addressing as many relevant Internet users as possible. Search engine optimization is an essential element in online marketing. As a result, the need for well-trained SEO managers is very high.
You determine the appropriate keywords or search queries the target group searches for the products and services offered. The SEO managers work out the suitable measures for this. In addition to keyword research, the acquisition of links on other websites to your Internet offer is one of the tasks and activities of the SEO manager.
The two essential core areas of search engine optimization are on-page optimization and off-page optimization. OnPage optimization is, among other things, about optimization measures that address the content, internal links, and technical aspects of a website. Off-page optimization mainly focuses on acquiring external links, for example, in the context of content marketing and the maintenance of cooperation and link partnerships with other websites.
In addition to keyword research, competition analyses, and the conception and implementation of on-page and off-page optimization measures, the controlling and evaluation of the measures carried out are also part of the tasks of the SEO manager.
Typical areas of application for SEO managers can be found in advertising agencies and editorial offices. Media companies, in particular, need precise and goal-oriented working SEO managers. Larger companies also often employ their SEO managers who, for example, support the marketing department or are at the interface between marketing and IT.
SEO manager responsibilities and requirements
Furthermore, SEO managers should have good communication skills, as the measures developed usually have to be coordinated with other departments, service providers, or customers. Especially when working in an agency, communicative skills also play an essential role in acquiring new customers and presenting measures and results to customers. In private, in a larger group, or on the phone, it is, therefore, necessary to deal skillfully with the conversation partners to avoid misunderstandings and to present the appropriate SEO measures convincingly and understandably.
In addition, SEO managers should be able to use common research and analysis tools. This helps develop suitable optimization measures and enables continuous monitoring and a final evaluation of the successes achieved. In this context, analytical thinking and routine use of numbers and statistics are required.
Since SEO managers work both in a team and independently, the ability to work in a team, initiative, a self-reliant and independent way of working, and a high level of problem-solving skills round off the profile for this activity. Applicants should also be willing to travel, especially when working for an agency.